WE
BELIEVE
THE
HYPE
*
*When someone gets excited about something.
(Re)Introducing a brand to the German media & consumer landscape and maintaining the relationship with a relevant community is an exciting undertaking - and a challenge we call our job, our vocation.
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At project hype we believe in experience, gut feeling and in the power of good vibes and transparency. Based in Berlin, we offer the entire spectrum of PR activities.
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We push your product range or statement piece in relevant print and online media – perfectly timed to create a buzz.
PRODUCT PLACEMENT
Behind every great brand is a great story. We create and tell yours and develop content for media that sticks with the readers.
STORY
TELLING
Call us oldshool but we do believe in propper press texts. We create a kit to communicate all relevant information about your brand - from heritage, values and design inspiration up to current news.
EDITORIAL
OFFICE
BFW
SUPPORT
We support you with your presentation at Berlin Fashion Week. Starting with the application and participation for the Senates competition up to event production, guest management and press work for your runway show or retail happening.
Twice a year we present the new collections and products during the Press Days in Berlin. We collect feedback, pitch editorial topics and lay the foundation for the following media work. The Press Days are still an essential tool in our work and are often the perfect kick-off or test to start a collaboration.
PRESS
DAYS
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It's a match! To create an impact on social media it is important to effectively endorse the right people. We do the research and make the connection for your brand.
INFLUENCER
RELATION
You are in need of a showroom location in Germany or Berlin? Use our space in the heart of Kreuzberg to present your collection and for buyer meetings, fittings or product trainings. Mi casa es su casa!
SHOWROOM
MANAGEMENT
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Small gifts maintain friendships. However, seedings only make sense if they are cleverly designed and actually wanted. We create giftings that stick and take care of everything.
PRODUCT
SEEDINGS
Flashlights at your next VIP event? We ensure that there are numerous photo and camera teams present and invite editorial teams and agencies accordingly, coordinate the content agreements in advance and handle the media riser on site.
PHOTO & TV
MANAGEMENT
RED CARPET
COORDINATION
Walk that walk! From sheduleing the VIP arrivals, ensure a quick accreditation, coordinate the procedure and keeping the press "under control" - we handle the red carpet at your next big event smooth as butter.
The development of communication strategies is our home turf. We always think 360 degrees and design measures independently of our agency services. From the big picture to the smallest detail - we create a concept tailored to your needs and guide you through the implementation if desired.
BRAND
CONSULTING
Communication to business and trade press is a delicate job and needs different writing and media approaches. We develop a strategy, creating press releases and pitch interviews for your corporate needs.
CORPORATE
COMMUNICATION
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The mix of content coops and classical advertising makes the most out of your media budget. We know the perfect partners and hot deals.
MEDIA
PLANNING
GUEST
MANAGEMENT
The best event thrives even further with the right guests. We activate our community for your event - be it a hipster crowd, media reps or shopaholics.
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A clever event says more than a thousand words and pictures. We know the hip locations, DJs and partners for your event and handle the production from A-Z.